Middle Ground: A Little Balance

There was a time when managing the day meant pushing harder—less sleep, more hustle, maybe even another cup of coffee. There was also a time when having a cup in the afternoon might cause a bit of a pause, “Should I have another cup, or might it keep me up?” Everyone is different, which is why having more coffee options to choose between is always welcome. Our mindsets can always change, too. Many of us are a little more in tune with how we feel and the different things we can do to feel good throughout the day. For some of us, caffeine makes a difference. This is where a coffee that’s part regular, part decaf comes in.

Where Caffeine and Coffee Fit In

Coffee remains the most beloved (and delicious) source of caffeine for good reason. It’s ritualistic. It’s grounding. It gives us a moment to reset before diving back in.

And for many people, the relationship with caffeine may be complex. Some might want a boost, but don’t want to feel wired. They love their morning cup, and they may be cognizant of how a second one might affect their sleep. And while energy drinks or sodas might deliver quick caffeine, they lack the comfort and connection of a real coffee moment. They can be packed with artificial ingredients and added sugars, falling into the category of ultra-processed drinks. Coffee, by contrast, is a familiar beverage that is deeply rooted in ritual.

Meet Middle Ground

Middle Ground is our take on what some call “half caff,” and it’s done differently than many. It’s a carefully crafted blend of regular and decaffeinated beans—and those are water processed, of course—formulated for people for whom a bit less caffeine makes a difference. Now those sips don’t compromise on flavor.

We spent years perfecting this blend, combining high-quality water-process decaf Colombian beans with regular Brazil and Ethiopian beans. The result? A smooth, balanced cup with notes of brown sugar, stone fruit, and Dutch cocoa—every bit as rich and satisfying as your usual brew.

Just with less caffeine.

Built for the Flow

Middle Ground isn’t just a coffee with less caffeine. It can be a ritual that fits beautifully into a modern wellness routine. Whether your afternoons are filled with meetings, creative work, study sessions, or simply the transition from work mode to evening wind-down, Middle Ground may give you just what you might be looking for.

This cup might be made for certain moments, like when:
• You’re hitting the 3pm slump and looking for a gentler way to perk up
• You want to stay a little focused without going full throttle
• You’re ready for a break, but not quite ready to shut it all down
• You’re craving a delicious, full-flavored cup that simply feels good to drink
• You love coffee, but prefer a lighter touch when it comes to caffeine

Your Afternoon Cup, Upgraded

We believe your second cup of the day should feel just as rewarding as your first. Middle Ground makes that possible.

So go ahead—pour yourself a cup, savor the flavor, and keep flowing through your day.